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Fiona Gilmore

Warriors on the High Wire: The Balancing Act of Brand Leadership in the 20th Century

The brand must be at the heart of an organization if it is to succeed, but very often companies fail to understand the importance of this maxim. Based on interviews with 50 CEOs and key decision-makers, Fiona Gilmore distils the essence of many of our top brands. Top CEOs such as Michael Eisner of Disney […]