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# Book Order
1 The Ickabog The Ickabog By JK Rowling
2 India-2000 India-2000 By Cetan Bhagat
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Kevin Lane Keller

Strategic Brand Management (2nd Edition )

Written by todays leading authority in brand management. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisionsƒ??and thus improving the long-term profitability of specific […]

Marketing Management

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis […]