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Written by todays leading authority in brand management. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions??and thus improving the long-term profitability of specific […]
Risk modeling is now a core skill for successful managers inside and outside finance. Alastair Days Mastering Risk Modelling shows managers exactly how to build Excel-based models for identifying, quantifying and managing risk??models that provide clear, accurate decision-making guidance that can be used with confidence throughout the enterprise. An ideal follow-up to Days bestselling Mastering […]
Built on the successful framework of previous editions, the eagerly anticipated eighth edition of Principles of Information Systems has been heavily revised and reorganized and now offers a streamlined text that covers the most up-to-date and relevant topics of information technology. The overall vision, framework, and pedagogy that made the previous editions so popular has […]
Learn how to be a successful entrepreneur with ENTREPRENEURSHIP! Presenting the most current thinking in this explosive field, this entrepreneurship text provides you with a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the […]
This book imparts an understanding of microecnomics through clear and logical expostition and demonstrates with examples the applicability of microeconomic tools to the Indian context. It covers current developments in the field, and shows the vitality and dynamism of microeconomic theory.
The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this distinction. In addition to giving a thorough introduction to the practice of business research, the book relates topics of research […]
Now there??s an International Business text that truly goes beyond a US-centered perspective to take into consideration the business realities in other countries and their unique perspectives, highlighting the role of culture in international business and illustrating how its impacts as well as that of political, legal and social institutions permeates all business functions and […]
Discover how you can use statistical results to solve contemporary business problems when you open the simply powerful approach in Anderson/Sweeney/Williams STATISTICS FOR BUSINESS AND ECONOMICS, 11e. This trusted, market-leading text introduces sound statistical methodology within a strong applications setting. New cases and more than 350 real business examples and memorable exercises present the latest […]
Financial Management: Theory and Practice celebrates the 20th Anniversary of its publication. Over these two decades, Indian business and finance have considerably changed owing to deregulation, liberalisation, privatisation, globalisation, and the ascendance of the services sector. The book has kept pace with these changes and captures the central themes and concerns of corporate financial management-making […]
The 2nd Edition of Financial markrts and corporate strategy represents the cutting edge of what todays top scholars and practitioners know about finance- once agailn made practical and accessible. This texts modern investment theory presents the forefont of interpreting what the data says about theories, risk management, capital budgeting and on the issues that to […]
Introduction to Management Science, 2e” offers a unique case study approach and integrates the use of Excel. Each chapter includes a case study that is meant to show the students a real and interesting application of the topics addressed in that chapter. This most recent revision has been thoroughly updated to be more “user-friendly” and […]
Key Features: This textbook is primarily meant for courses in investment analysis for MBA (finance) students of Indian universities and autonomous institutions. This textbook is primarily meant for courses in investment analysis for MBA (finance) students of Indian universities and autonomous institutions. It is a good source of reference for students of other professional courses […]