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ntroduction to Information Technology is designed to serve as a comprehensive textbook for an introductory course on Information Technology. The book is modeled into 22 chapters covering every aspect of IT from fundamental tools and concepts to applications. The book begins with a chapter on computer basics. This is followed by three chapters dedicated to […]
This is a thorough revision of the best-selling undergraduate Econometrics text. Accessible,complete,and student-oriented,Basic Econometrics is appropriate for first courses in Econometrics at all four-year colleges and universities. In addition to a first-rate text,students have access to the SHAZY student version of SHAZAM,an inexpensive version of a widely used econometrics package,as well as data sets (free […]
This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analysis. Students are able to articulate the strategic importance of supply chain thinking and support their ideas with evidence that can be built using models.
The Indian financial system is a complex amalgamation of various institutions, markets, regulations and laws, analysts, transactions, claims and liabilities. This book not only thoroughly engages with these important aspects of financial system as the bedrock of the book, but also helps students, academicians and professionals to survive and thrive in today??s competitive business environment. […]
Samuelsons text was first published in 1948, and it immediately became the authority for the principles of economics courses. The book continues to be the standard-bearer for principles courses, and this revision continues to be a clear, accurate, and interesting introduction to modern economics principles. Bill Nordhaus is now the primary author of this text, […]
FINANCIAL ACCOUNTING provides a solid foundation of accounting concepts with unique features to show how users can use accounting to understand business. FINANCIAL ACCOUNTING 8e, uses the preparation of financial statements as the framework for understanding what accounting is all about
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and […]
Describes concepts which are involved in techniques used for effective working capital management of an enterprise.
KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy. KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope. MARKET: This […]
The text provides a current and thorough introduction to the concepts, processes, and methods of managing and controlling operations in manufacturing or service settings. Written from a managerial perspective, the text has strong “strategy” components. Examples from the world and India enriches the text. Key Features: Streamlined and Current-Enhanced coverage of Supply Chain Management, Enterprise […]
Managing Human Resources, Fifth Edition, attempts to make you comfortable in identifying and dealing with the opportunities and challenges facing human resource management. This book will give students an understanding of fundamental ways that organizations and their human resource departments go about managing their people, their human resources. The text enables students to view the […]
This revised second edition incorporates the needs of the 21st century Manager and Accountant in reading financial statements for decision making. Numerous Indian and international examples drawn from published reports highlight real-world applications. Invaluable guide for the students, and those dealing with business and business organizations.
Originally published in 1908. Author: Romesh Dutt. Language: English Keywords: History Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. Obscure Press are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Project finance is emerging as the most effective alternative to conventional corporate financing, and is being used in a wide variety of projects, especially infrastructure projects. New financing structures, access to private equity and innovative credit enhancements make project finance the preferred alternative in large-scale projects. These markets will contain opportunities to appraise and finance […]