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Mybookzone.net request you to maintain a queue of atleast 10 books. You will be able to give a pickup request once you make a queue of 10 books.
| # | Book | Order | ||
|---|---|---|---|---|
Managing Radical Change: What Indian Companies Must Do to Become World-Class looks at what companies in India must do, not just to survive, but to rank among the best in their strategy, organization and management. According to internationally acclaimed management gurus Sumantra Ghoshal and Christopher A. Bartlett and industry insider Gita Piramal, the problem is […]
Emerging trends are changing todays business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business […]
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news […]
This companion volume to An Introduction to the WTO Agreements looks at how the WTO agreements represent progress over the GATT rules they have replaced. The author also analyses their deficiencies and imbalances from the point of view of the developing c Table of Contents 1. Major imbalances in the Uruguay Round results. 2. Enforcement […]
This book is intended to be an introduction to the Indian banking and touches on almost every aspect, from the Indian financial system to contemporary issues and developments in the industry. It also covers emerging technology and expanded banking powers and markets. The topics included in this book are: the evolution of banking; the deposit […]
This new Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today.
Renowned researchers Paul Krugman and Maurice Obstfeld set the standard for international economics courses with the text that remains the market leader in the U.S. and around the world. International Economics: Theory and Policy is a proven approach in which each half of the book leads with an intuitive introduction to theory and follows with […]
This completely revised edition of Introduction to Computers offers a comprehensive grounding in computer concepts, reflecting some of the latest advances in technology, to prepare students for the next level of computer productivity. It includes three entirely new chapters on the Internet, computer graphics, and multimedia.
This is the worldwide leading text on the theory and practice of corporate finance. Throughout the book the authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how, but why, companies and management act as they do. The […]
Management of a Sales Force is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales managers role, from the increasing globalization of business to […]
The text provides a concise synthesis of the theory and empirics of the strategy field. It uses a “Value Minus Cost” framework that measures competitive advantage. The approach is eclectic, reflecting the diversity of the discipline: the author draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance & […]
Focuses primarily on how to design, develop, and maintain effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms, both individually and collectively. DLC: Marketing channels.
BDT takes a business-first approach, helping instructors improve their students perception of the value of IS within the business discipline. This perspective allows instructors to more easily demonstrate how technology and systems support business performance and growth. The adaptive chapter/plug-in organization enables the instructor to adjust content according to their business or technical preferences.
Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. As well as covering long-standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age.
Traditionally, Complete Business Statistics has been praised for its quality of presentation and the richness of problem sets that are realistic, stimulating and challenging. The new edition will continue to provide students with a solid understanding of statistical concepts and rich problems to stimulate learning. In addition students will be exposed to the most current […]