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Mybookzone.net request you to maintain a queue of atleast 10 books. You will be able to give a pickup request once you make a queue of 10 books.
| # | Book | Order | ||
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One small idea can ignite a revolution just as a single matchstick can start a fire. One such idea??putting employees first and customers second??sparked a revolution at HCL Technologies, the IT services giant. In this candid and personal account, Vineet Nayar??HCLT??s celebrated CEO??recounts how he defied the conventional wisdom that companies must put customers first, […]
Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani??s objective is to capture every rupee in the […]
You have a good idea but cant convince your peers of its merit. You crafted a groundbreaking strategy, but the team trudges on in the same old way. Certain people move forward in their career while you seem to be stuck. If this describes you or someone you know, the problem is not the quality […]
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, OShaughnessy explains all […]
The brand must be at the heart of an organization if it is to succeed, but very often companies fail to understand the importance of this maxim. Based on interviews with 50 CEOs and key decision-makers, Fiona Gilmore distils the essence of many of our top brands. Top CEOs such as Michael Eisner of Disney […]
The “BusinessWeek” bestseller, now in paperback. “Pour Your Heart Into It” tells the story of how small-company values, passion, and integrity turned six local coffee stories into the Starbucks chain.–“Fortune”.
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail […]
There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing. With a concise and highly […]
Management as a course of study and lifetime career is aspired to across the globe today, spanning technical, economic, and cultural frontiers. Perhaps this is so because the principles of sound management remain constant through changes in time and space.
Insight into Starbuckss rise to worldwide recognition is given in this tale of marketing success. From three college friends dreams of coffee beans to the caf??s that are open on nearly every street corner, Starbucks has grown immensely with three new shops opening every day across the world. Full of interesting facts about the coffee […]
This text presents classic and emerging organizational behaviour trends and research, making the subject both accessible and meaningful for students. To make the connection between theory and practice, it includes examples, exercises and cases. To help students focus and understand the importance of organizational behaviour, the authors introduce seven managerial competencies that are essential to […]
Takes you inside the world of business marketing experts, showing you what you need to know to be successful. This title highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the trends in business marketing practice.
ESSENTIALS OF MANAGEMENT, Eighth Edition, offers a comprehensive, focused, and reader-friendly review of the fundamental principles and applications of effective management, linking theory and practice to prepare students for leadership in todays competitive business environment.