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Mybookzone.net request you to maintain a queue of atleast 10 books. You will be able to give a pickup request once you make a queue of 10 books.
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The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing […]
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis […]
“In his latest work of business fiction, Patrick Lencioni provides readers with another powerful and thought-provoking book, this one centered on a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary.” “Casey McDaniel, the founder and CEO of Yip Software, is in […]
Mahima Mehra did it. Ranjiv Ramchandani did it. Kalyan Varma did it. CONNECT THE DOTS is a sequel to Stay Hungry Stay Foolish and is the story of 20 enterprising individuals without an MBA, who started their own ventures. They were driven by the desire to prove themselves. To lead interesting, passionate, meaningful lives. Some […]
For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership advisers in the world. Now, for the first time, Sharma makes his proprietary process available to you, so that you can get […]
“This one, which you are holding in your hands, I can assure you is a real diamond . . . The 9Ps of success that Arindam so swiftly and lucidly narrates will help you overcome failures and achieve success – because we all need some guidelines when we are down . . . This book […]
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best […]
Develop your skills, realise your full potential and make your life work. From getting organized to troubleshooting, scheduling meetings to communicating effectively, find out how to manage the project and get results. This book includes practical techniques, effective tips, 5-minute fixes and case studies to equip you to succeed in the real world, plus set […]
Following DKs bestselling Essential Managers and Essential Lifeskills series, both of which have sold more than 2,500,000 copies, the WorkLife Series covers key topics in both personal and professional life, including practical tips that will make a real difference.
This is by far the best thing Ive ever read about negotiation. It is equally relevant for the individual who would like to keep his friends, property, and income and the statesman who would like to keep the peace. –John Kenneth Galbraith.
Marcus Buckingham and Curt Coffman expose the fallacies of standard management thinking in First, Break All the Rules: What the Worlds Greatest Managers Do Differently. In seven chapters, the two consultants for the Gallup Organization debunk some dearly held notions about management, such as “treat people as you like to be treated”; “people are capable […]
A practical guide to the skills and knowledge required by managers for effectiveness and success in marketing. Its three sections follow the the generally accepted view of managers responsibilities – for planning, organizing and control – as applied to marketing strategy and operations.
Larry Bossidy is one of the worlds most acclaimed CEOs, with a track record for delivering results that has few peers. Ram Charan is a legendary advisor to senior executives and boards of directors, with unparalleled insight into why some companies are successful and others not. The result is the book people in business need […]
Enduring Management Wisdom for Todays Leaders from Peter F. Drucker. Peter Druckers Five Most Important Questions provides insightful guidance and stirring inspiration for todays leaders and entrepreneurs. By applying Druckers leadership framework in the present context of todays leaders and those who lead with them, this book is an essential resource for people leading, managing […]
From the corporate executive to the street vendor, everyone wants financial security, wealth and affluence. But, the author feels that most people are so lost in getting the wealth that they forget to live their lives. In From The Rat Race To Financial Freedom, the author takes his own life as an example to illustrate […]