Buffettology: The Previously Unexplained Techniques That Have Made Warren Buffett The Worlds

Americans are infatuated with the stock market. The number of households that own stock has increased from around 20 percent in the early 1980s to over 40 percent today. The market offers the hope of quick wealth and early retirement, and just about everyone who is in the market is looking for an edge, from sources such as CNBC and Wall Street Week to the Beardstown Ladies and “The Motley Fool.” So it should be no surprise the most successful investor of our time–Warren Buffett–has been the subject of dozens of books and magazine articles. The value of Buffetts company, Berkshire Hathaway, has increased from $18 per share in 1965 to over $70,000 per share today. The interest in Buffett has spawned an approach to investing called “Buffettology,” which is the subject of a book by the same name written by Buffetts former daughter-in-law, Mary Buffett.
In Buffettology, Mary Buffett, with the help of David Clark, details Warren Buffetts approach to investing. Its a style of investing based on the work of Benjamin Graham and one that requires a quality that most investors lack–discipline. Mary Buffett writes, “As you read through this book you will come to see that having a business perspective on investing is more about discipline than philosophy…. In short, other peoples follies, brought on by fear and greed, will offer you, the investor, the opportunity to take advantage of their mistakes and benefit from the discipline of committing capital to investment only when it makes sense from a business perspective…. You will find that almost everything that relates to business perspective investing is alien to Wall Street folklore.
Buffettology examines Buffetts methods for valuing companies and selecting stocks–it even encourages you to buy a calculator and work through the valuation formulas that Buffett uses when researching companies to buy. The book not only serves as a useful guide to understanding how Buffett invests, its an excellent primer to investing in stocks, whether you plan to become a Buffettologist or not. Highly recommended. –Harry C. Edwards, Business editor