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How to Win Any Negotiation: Without Raising Your Voice, Losing Your Cool, or Coming to Blows

PRAISE FOR THE BOOK: “An important and most helpful book for everybody. It delivers more power to you!” -Larry King, host, LARRY KING LIVE
“No magic elixirs or mumbo jumbo; just straight-talking, easy-to understand, easy-to-remember, and easy-to-use principles of persuasion and negotiationƒ??secrets Iƒ??ve seen in action when Bob Mayer has successfully negotiated for me.” -David Crosby, singer/songwriter (Crosby, Stills & Nash)
“Bob Mayer is a world-class negotiator who demystifies the art of getting what you want.” -Nolan Bushnell, “Father Of The Video Game Industry”
BOOK DESCRIPTION: Todayƒ??s super negotiator has to be a versatile problem solver, seeking hard-bargain results with a soft touch. With punch and panache, Bob Mayer shows you how to make the grade, revealing powerful negotiating tools drawn from a unique blend of sources:
ƒ?› Recent advances in psychology, linguistics, trial advocacy, sales, and management communicationsƒ??the cutting edge of the art of performance.
ƒ?› Tips, tricks, and techniques from 200 of the worldƒ??s mastersƒ??the legendary street and bazaar merchants of Bombay, Istanbul, Cairo, and Shanghai.
ƒ?› Mayerƒ??s own “been there, done that” years as a lawyer representing thousands of clients (from foreign government agencies and mega-corporations to some of the worldƒ??s best-known actors, authors, and athletes), negotiating deals on everything from amphitheaters to Zero aircraft.
Youƒ??ll learn what worksƒ??and what doesnƒ??tƒ??when youƒ??re up against a stone wallƒ??or your ideas are being rejectedƒ??or youƒ??re confronted with hostility and anger. Included is the highly acclaimed Deal Makerƒ??s Playbook, a collection of step-by-step “how-toƒ??s” and “what-toƒ??s” for 38 common negotiating situations such as:
ƒ?› Buying a car ƒ?› Leasing an apartment ƒ?› Dealing with the IRS ƒ?› Interviewing for a Job ƒ?› Buying a franchise ƒ?› Getting out of debt
Itƒ??s all hereƒ??the fancy footwork and magic moves for outgunning, outmaneuvering, and out-negotiating the other person. And the techniques for developing life skills that will dramatically enhance your chances of professional success and personal satisfaction.

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