Logistical Management

Written by our well-renowned author team from Michigan State University, Logistical Management is targeted for the required course for all majors of transportation, logistics and materials management as well as an elective for marketing majors. The current, updated version will broaden the original target market to include an undergraduate audience which has grown in recent years. In-depth treatment of more advanced topics such as strategic alliances, materials management integration, inventory, and information technology and location analysis make the text useful for secondary course work. Comprehensive case material and problems supplements the text. The instructors manual will include two simulations. The first is Simchip, a manual logistical game based on four firms supplying five market areas with potato chips. The purpose of Simchip is to demonstrate the basic interrelationship between several important elements of logistics. The Second is LOGA, a computerized logistics simulator which will benefit the student with the opportunity to manage the total logistical system. Logistical Management is targeted for the required course for all majors of transportation, logistics and materials management as well as an elective for marketing majors. The current updated version will broaden the original target market to include an undergraduate audience, which has grown in recent years.