Looptail : How One Company Changed the World by Reinventing Business

Bruce Tip is the founder of G Adventures, a successful travel adventure company. This book provides a first person insight to his own journey as an entrepreneur, the most unconventional techniques he uses to manage his employees. Each employee is given a chance to be a part of spontaneous decisions, thereby making them feel important and significant in the growth of the company and boosting their morale. This is just the tip of the iceberg. His visions are summed up to what is called a Looptail technique, which has worked wonders for Bruce and G Adventures. While the current understanding of management is becoming monotonous and mundane, here is a well-timed book that gives a fresh perspective and insight to the whole idea of structure of management in a conglomerate such as the authorƒ??s own venture. Itƒ??s high time for adventure and experiment in management thoughts!