Written by todays leading authority in brand management. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions??and thus improving the long-term profitability of specific […]
Turtleback Books, 2010 – 157 pages Geronimos adventurous sister Thea narrates this fabulous adventure thats packed with action, mystery, and friendship! In this exciting adventure, the Thea Sisters are off to Paris to visit Colettes fashion-designer friend Julie. But when Julies designs are suddenly stolen, the girls must search the city of Paris to catch […]
Agatha Christie is more than the most popular mystery writer of all time. In a career that spans over half a century, her name is synonymous with brilliant deception, ingenious puzzles, and the surprise denouement. By virtually inventing the modern mystery novel she has earned her title as the Queen of Crime. Curious? Then youre […]
These are difficult days in our worlds history. 1.75 billion people are desperately poor, natural disasters are gouging entire nations, and economic uncertainty still reigns across the globe. But you and I have been given an opportunity to make a big difference. What if we did? What if we rocked the world with hope? Infiltrated […]
The death of Cleopatra was only the beginning… Follows the incredible life of Cleopatras surviving children with Marc Antony — twins, named Alexander Helios and Cleopatra Selene, and a younger son named Ptolemy. All three were taken to Rome and paraded through the streets, then sent off to be raised by Octavia (the wife whom […]
In this book, through a vivid parable, Dr. Spencer Johnson demonstrates that caring for others begins with caring for ourselves. In just one minute, Dr. Johnson starts readers on the way to a sense of peace and balance, improved business and personal relationships, increased energy and joy, less stress at work and at home, a […]