Butterfly…She was a lonely orphan until a wealthy couple gave her a home??and a chance to be a world-class ballerina. But her newfound happiness was as fragile as a spiders web. Crystal…Bright and gifted with a flair for science, she found loving new parents, and a boyfriend in her new school. But a shocking tragedy […]
Introduction to Management Science, 2e” offers a unique case study approach and integrates the use of Excel. Each chapter includes a case study that is meant to show the students a real and interesting application of the topics addressed in that chapter. This most recent revision has been thoroughly updated to be more “user-friendly” and […]
Used By More Than One Million Students The World Over, The Book Presents A Functional Approach To Management (Planning, Leading, Organizing, And Controlling), And Integrates Real-World Examples Throughout The Text. New Or Enhanced Coverage Of The Service Sector, Ethics, Global Management, And It. In Addition, Griffin Explains The Conceptual Framework Underlying Key Managerial Activities And […]
In writing this textbook, Mankiw has tried to put himself in the position of someone seeing economics for the first time. The author s conversational writing style is superb for presenting the politics and science of economic theories to tomorrow s decision-makers. Because Mankiw wrote it for the students, the book stands out among all […]
The nineteenth edition of this book has been necessitated bythe constant growth of the subject as a result of changes in legislation, thegrowing globalisation of banking business generally and the expansion of bankingbusiness to meet the needs of the customers for a wider range of services.Chapters have been added, many rewritten to reflect the changes […]
SERVICES MARKETING, 3/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters […]
Designed to bridge the gap between theory and practice, this successful book is regarded as “the bible” in trading rooms throughout the world. The books covers both derivatives markets and risk management, including credit risk and credit derivatives; forward, futures, and swaps; insurance, weather, and energy derivatives; and more. For options traders, option.
MARGIN: Key Benefit: International Management, 6/e, explores the dynamic global environment of business management, by exploring political, legal, technological, competitive and cultural factors that shape corporations worldwide. Key Topics: The author examines cross-cultural management, competitive strategy, and current trends in the global arena. Market: For undergraduate and graduate students majoring in international business or general […]
Mankiws “Macroeconomics” is popular, widely adopted and well-known for clearly communicating the principles of Macroeconomics in a concise and accessible way. The sixth edition maintains the core features that have made it a best-selling Macroeconomics text – a balance of coverage between short and long-run issues, an integration of Keynesian and classical ideas, a variety […]
Key Features: This textbook is primarily meant for courses in investment analysis for MBA (finance) students of Indian universities and autonomous institutions. This textbook is primarily meant for courses in investment analysis for MBA (finance) students of Indian universities and autonomous institutions. It is a good source of reference for students of other professional courses […]
This is a brand new edition that focuses on the practical issues faced by todays marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues.
a debut that keeps the pages turning, a desi Bridget Jones?? Diary???? ??India Today ????truly a new age read??delightful romantic comedy???? ??Sahara Time ???? an interesting plot?? iced with Swati Kaushal??s gift for humor; reflected in sparkling conversation and one liners loaded with attitude?? ??Deccan Herald ?? ?? fast, funny, familiar and thoroughly enjoyable?? ??Times […]