This is the worldwide leading text on the theory and practice of corporate finance. Throughout the book the authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how, but why, companies and management act as they do. The […]
Management of a Sales Force is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales managers role, from the increasing globalization of business to […]
Sultan Tariq bin Omar al-Sharma can have anything, and anyone, he wants. The one exception is heiress Farrah Tyndall, whom he lost after their passionate affair ended. Farrah was crushed when she discovered Tariq Ionly/i wanted her in his bed.P PFive years on, Tariqs business deal can only be secured by marrying Farrah. Now he […]
The text provides a concise synthesis of the theory and empirics of the strategy field. It uses a “Value Minus Cost” framework that measures competitive advantage. The approach is eclectic, reflecting the diversity of the discipline: the author draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance & […]
Raul??s rules: Life is infinitely more pleasurable if there is someone warming his bed?? Marriage and above all babies are strictly off the agenda! When young and innocent Faith arrives at his luxurious Argentinian estancia, Raul instantly resolves that she will make the perfect mistress! Dressed in diamonds by day, and lying between Raul??s silk […]
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news […]
As co-anchor of St. Louis evening news show Nightbeat , Joan Carpenter has seen it all. She deals with a news director who will do anything to boost ratings. She puts up with cutthroat TV critics. And she can even handle a jealous co-anchor eager to see her fall on her face. Shes beautiful, tough, […]
Freetown, Sierra Leone, 1969. On a hot January evening that he will remember for decades, Elias Cole first catches sight of Saffia Kamara, the wife of a charismatic colleague. He is transfixed. Thirty years later, lying in the capitals hospital, he recalls the desire that drove him to acts of betrayal he has tried to […]
Not even love could stop her… Despite her privileged life in the sultry paradise of Martinique, the beautiful and daring Sapphire Fabergine will never be satisfied until she claims the honor and legitimacy that has been denied her. Sapphire sails to London to confront the aristocratic family who had disowned her before she was even […]
DID J. EDGAR DIE A NATURAL DEATH? . . . OR WAS HE MURDERED? Inver Brass–a group of high-minded and high-placed intellectuals who see a monstrous threat to the country in Hoovers unethical use of his scandal-ridden private files. They decide to do away with him–quietly, efficiently, with no hint of impropriety. Until best-selling thriller […]
Focuses primarily on how to design, develop, and maintain effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms, both individually and collectively. DLC: Marketing channels.