The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

The worlds most exciting, fastest-growing new market??ÿIts where you least expect it:?ÿat the bottom of the pyramid.?ÿCollectively, the worlds billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the worlds poorest people escape poverty.
It is being done-profitably.?ÿWhether youre a business leader or an anti-poverty activist, business guru Prahalad shows why you cant afford to ignore “Bottom of the Pyramid” (BOP) markets.
In the book and accompanying CD videos, Prahalad presents…
Why what you know about BOP markets is wrong?ÿA world of surprises-from spending patterns to distribution and marketing
Unlocking the “poverty penalty”
The most enduring contributions your company can make?ÿDelivering dignity, empowerment, and choice-not just products
Corporations and BOP entrepreneurs?ÿProfiting?ÿtogether?ÿfrom an inclusive new capitalism
“C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability.”?ÿBill Gates, Chairman and Chief Software Architect,Microsoft
“The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you.”?ÿMadeleine K. Albright, Former U.S. Secretary of State
“Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement–but only if the developed worldreconceives the way it delivers products and services to the developingworld.”?ÿChristopher Rodrigues, CEO, Visa International
“An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor.”?ÿMark Malloch Brown, Administrator, United Nations Development Programme