Trump: The Art of the Deal

From the Impresario of NBCƒ??s hit show The Apprentice

TRUMP ON TRUMP: ƒ??I like thinking big. I always have. To me itƒ??s very simple: if youƒ??re going to be thinking anyway, you might as well think big.ƒ?

And hereƒ??s how he does it: the art of the deal.

Beginning with a week in Trumpƒ??s high-stakes life, Trump: The Art of the Dealgives us Trump in action. We see just how he operates day to dayƒ??how he runs his business and how he runs his lifeƒ??as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic Cityƒ??s top casinos, changes the face of the New York City skyline . . . and plans the tallest building in the world.

TRUMP ON TRUMP: ƒ??I play it very loose. I donƒ??t carry a briefcase. I try not to schedule too many meetings. I leave my door open. . . . I prefer to come to work each day and just see what develops.ƒ?

Even a maverick plays by rules, and here Trump formulates his own eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths (ƒ??You donƒ??t necessarily need the best location. What you need is the best dealƒ?); he names names, spells out the zeros, and fully reveals the deal-makerƒ??s art: from the abandoned property that became the Jacob K. Javits Convention Center to the seedy hotel that became the Grand Hyatt; from the race to rebuild Central Parkƒ??s Wollman Skating Rink to the byzantine saga of the property that became Trump Tower. And throughout, Trump talksƒ??really talksƒ??about how he does it.

TRUMP ON TRUMP: ƒ??I always go into a deal anticipating the worst. If you plan for the worstƒ??if you can live with the worstƒ??the good will always take care of itself.ƒ?

Donald Trump is blunt, brash, surprisingly old-fashioned in spotsƒ??and always, always an original. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. Itƒ??s the most streetwise business book there isƒ??and a sizzling read for anyone interested in money and success.