YOU CAN SELL : RESULTS ARE REWARDED,EFFORTS ARENT

You Can Sell talks about the various aspects of the selling process and also emphasizes on the presence of the art of selling in every field of life. The author highlights examples where the selling process is visible. Whether it is the process of acquiring an admission or a job, or the task of entertaining social circles, You Can Sell talks about the demeanour and disposition, attitude and body language, and the words one uses while trying to sell anything, be it a service or a commodity. Khera teaches how to sell in a smooth manner and not impose on a person, which helps readers change their common perception of the act as a forceful one.

The book talks about the fundamentals of communication between the salesperson and the prospective buyer. It also teaches the executives to focus on providing the best for the customer as per his needs, and not just to accomplish a sale if the customer is to be befriended for life. Such important points are explained by delving into the customerƒ??s psychology in a very logical manner.

Shiv Khera, through 31 chapters describing the art and science of sales gestures, introduces to readers topics such as what is selling, sales initiation, closing sales and maintaining a cordial relationship with the client. The author aims to infuse zeal in the readers, who can use this sales bible to improve certain aspects of their lives.

You Can Sell is filled with tips on how one can set practical goals and actually achieve them. It also contains interesting anecdotes to inspire the readers.